Aidy Bryant is having a pretty major year. There was another standout season on Saturday Night Live, then the much-buzzed about Shrill, based on Lindy West’s memoir. (Thankfully, the latter has already been picked up for a second season—because the initial run of six episodes wasn’t nearly enough.) Bryant’s fashion on the Hulu show received a ton of positive attention, and many were bummed to hear that a lot of her looks were custom-made for her. But if you’re a fan of her style, there’s a new and much more direct way to get it for yourself.
Bryant announced the launch of her very own plus-size clothing line—a project she first teased back in 2017. Called Pauline, it launched with a single dress available in sizes 12 to 28. “BIG NEWS: i made some dresses for you guys! from my new clothing line, @shoppaulineny 🔮 it’s a limited run so shop fast! follow @shoppaulineny for updates. love ya! xo, aidy ⚡️,” she wrote in an Instagram announcement.
In a video on the brand’s website, Bryant revealed part of her motivation for starting Pauline. “I have been a fat lady my whole damn life … and I always felt like there were clothes out there, but not what I wanted,” she explained. “And what I wanted was something easy and simple and cool, but also comfortable.” She also described how “life-changing” it was when she got to SNL and “had access to all these stylists and tailors and people to make clothes (that) really fit me and fit my personality.” After receiving such amazing responses to the pieces she and her stylist Remy Pearce were creating for her, she decided to bring them to people that didn’t have the access to experts that she did.
Pauline’s inaugural design is called the “Lovington.” It’s a custom-designed button-down dress that comes in three different colorways: solid blue, gingham, and stripe. It retails for $175, and Bryant describes the dress as “easy, cool, made with nice fabrics and they have pockets, so you can put your shit in there.”
We can’t wait to see what’s next.