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Kevin Smith Responds To Fans Who Don’t Think He Makes Good Movies Anymore

There was a time when Kevin Smith was one of the hottest young filmmakers on the scene. His debut movie Clerks was an indie movie darling and his followups like Mallrats and Chasing Amy were embraced by audiences even if they weren’t always critical successes. However, it’s been a while since any of Kevin Smith’s movies have been major hits with audiences or critics.

It seems that the idea that Kevin Smith’s movies aren’t good anymore is something that Kevin Smith has heard before. In fact, he’s even been told by some why this has supposedly happened, that his movies got bad after he started his family. For what it’s worth Smith doesn’t dispute that such a thing might have happened, he simply doesn’t care if it did. As the writer director recently said on Twitter

It’s certainly true that many great artists have created their art by channeling their pain. Kevin Smith says that if that’s what he needs to make great movies again, he’s perfectly happy never doing that, because he’s happy with the life that he has now with his family.

Kevin Smith’s initial run of movies, the tangentially related Clerks through Jay and Silent Bob Strike Back, helped build Kevin Smith a lot of adoring fans. However, his recent efforts, like Yoga Hosers and Tusk have largely…not done that. They may not be great movies, but there are very few directors who have never made bad movies.

However, Kevin Smith is still a very popular personality, he’s mostly still famous simply for being Kevin Smith. He spends his time recording podcasts and making live appearances. He’s also been directing a significant amount of television, including shows like The Flash and Supergirl.

We will have an interesting opportunity to see if Kevin Smith still has “it” coming up here very soon. Jay and Silent Bob Reboot will see the return of the characters and the style that brought Smith to prominence in the first place. In Jay and Silent Bob Strike Back, the title duo attempted to sabotage the production of a film based on their comic book superhero alter egos. Now, with the increased popularity of superhero movies and reboots, those characters are being rebooted, and so Jay and Silent Bob will once again try to stop the movie from happening.

If you’re one who believes that Clerks 2 was Smith’s last good movie, then maybe the issue is that he has particular skill with those sorts of movies and characters. He hasn’t made a movie in his “View Akewniverse” since Clerks 2, so maybe that’s all that has been missing all this time.

If the new movie works, that’s great, and if it doesn’t it sounds like the last person who is going to worry about it is Kevin Smith.

Chris Evans Wants Marvel Fans To See Endgame’s Re-Release

Spoilers ahead for Avengers: Endgame

It’s been over two months since Avengers: Endgame arrived in theaters, and blew the collective minds of the fandom. The Russo Brothers surpassed even Infinity War in regards to scope and box office appeal, and Endgame‘s wild events like the Time Heist and final battle resulting in a blockbuster that was begging to be re-watched. Plenty of fans did just that, helping the movie become the second most profitable release of all time, trailing just behind James Cameron’s Avatar.

But Marvel Studios is making one last effort to get that #1 spot in film history, and is doing so by re-releasing Avengers: Endgame with additional footage. It’s a last push that will likely bring Endgame past Avatar‘s total profit, especially as it arrives just before Spider-Man: Far From Home hits theaters. Now Captain America himself is encouraging the fans to run back to theaters, as Chris Evans posted on social media:

Chris Evans’ may have hung up his shield for good with Avengers: Endgame, but he remains one of the MCU’s biggest cheerleaders. And he wants to make sure the hardcore fandom gets back in theaters to these this new version of The Russo Brothers’ massive blockbuster.

Chris Evans regularly uses social media to directly communicate with Marvel fans, as well as the general public. So when Avengers: Endgame‘s re-release date and emotional new poster were released, Cap took to Twitter to encourage us all to head back to theaters. Fans are eager for any information about the MCU after Endgame‘s release, and new footage and/or post-credits scenes could provide just that.

Avengers: Infinity War changed the MCU forever, when Josh Brolin’s Thanos snapped his fingers and wiped out half of all life. Endgame picked up on that narrative, including a five year time gap. Ultimately the Avengers were able to snap everyone back into existence, but the shared universe is now repopulated with the vanished, and there’s no telling what’s to come next in Phase Four.

Indeed, the future of the Marvel Cinematic Universe is a complete mystery, as Kevin Feige and company are focused on the release of Spider-Man: Far From Home before, which will be the final installment in Phase Three. That’s part of what makes Avengers: Endgame‘s re-release so appealing, as it has the potential to tease the future of the franchise– especially when it comes to post-credits scenes.

Endgame surprised the fandom by not including any credits scenes. Instead, the cast of the MCU were given an epic curtain call. And when the credits stopped running, there was no extra scene tagged on. Instead, the movie’s ending was given the chance to sit with the audience.

As it currently stands, Avengers: Endgame is $30 million and change behind Avatar‘s total worldwide gross. And while it’s steadily been losing steam at the box office, the re-release will likely be the last step to possibly toppling that record. But with stars like Chris Evans helping to lead the charge, things may be looking up.

Avengers: Endgame‘s re-release will arrive June 28th. In the meantime, check out our 2019 release list to plan your next trip to the movies.

BTS Is Coming Back To The Big Screen With Bring The Soul: The Movie

Get ready, ARMY. BTS is headed back to the big screen this summer with their latest feature film Bring the Soul: The Movie.

The massively popular K-pop stars are coming back for their third film, which comes hot on the heels of 2018’s Burn the Stage: The Movie. Given that it ended up becoming the highest-grossing global cinema release of all time, Bring the Soul is poised to do just as well.

This film entry will find BTS following the final concert of their Europe tour hanging out on a rooftop in Paris. They’ll bring fans into their world with “intimate group discussions” interspersed with concert footage recorded throughout the tour as well as stories from their experiences on tour.

Big Hit Entertainment

“Trafalgar Releasing is thrilled to collaborate with Big Hit Entertainment again for Bring The Soul: The Movie, giving fans around the world an intimate opportunity to see the band following their landmark Love Yourself tour,” said Trafalgar Releasing CEO Marc Allenby. “The ARMY are truly a community, and we are excited to bring them together for an all-new BTS experience in cinemas worldwide.”

It sounds like BTS fans around the world will want to make sure they save the date, clear their schedules for the movie’s release, and get ready to start refreshing to nab tickets when they drop. As you’re likely well aware as an ARMY, it can be notoriously difficult to score things like this when the release is limited as it is.

You can lock in your order from the movie’s official website beginning on July 3…as long as the site’s still up, anyway. Until then, you can kill time with the group’s new mobile game release BTS World, which puts you in the driver’s seat as BTS’s fledgling manager, straight from Big Hit Entertainment.

How to Wash Dry-Clean-Only Clothes at Home (Because, Yes, It’s Possible)

One of the best things about the athleisure trend is how easy it made laundry. All you had to do was throw everything into the machine—after all, your sports bra and leggings are made from technical fabrics that are meant to be washed (and washed again) after hard workouts, or, you know, running to the coffeeshop for a flat white. Unfortunately, however, a good chunk of our wardrobe isn’t quite that easy to take care of: A lot of times, the dry-clean-only labels on your go-to silk blouse, cozy cashmere sweater, and linen dress you keep wearing will steer you right for your nearest drop-off location—and a hefty bill. But please, save that cash. We’ve talked to the experts, and you don’t have to head to the dry cleaners when you’ve pushed that dress one brunch too many.

“The instructions found on care tags aren’t necessarily the best way to clean an item but are instead a way for manufacturers to avoid getting blamed for irreparable damage when instructions aren’t followed,” says Gwen Whiting, co-founder of The Laundress. “When manufacturers default to dry-cleaning care instructions, it’s to push the responsibility to the dry cleaners rather than themselves.”

We’re not the only ones who have been curious about this: Back in 2014, The Daily Mail put five different “dry-clean only” pieces through the wash and recorded the results. They found that polyester, cashmere, and even silk fared really well—but a tailored suit and embellished top didn’t quite come out of the machine intact. You can check out the whole experiment right here.

“The key to a successful wash lies in the fabric,” says The Laundress’ other co-founder, Lindsey Boyd. When it comes to’“dry clean’ items, you can usually break the rules if it is made of linen, wool/cashmere, and silk. These natural fibers are often better hand-washed rather than dry cleaned.”

Just because you’re not taking your silk work dress to the dry cleaner doesn’t mean you can just throw it in the machine with your sports bras, though: Hand-washing is often the way to go when you’re handing textiles like this. But be sure to spot-test before you give that silk office dress the treatment in the sink: “If you’re unsure of the washability of an item, always test an inconspicuous area of the garment to check for adverse water reactions (like puckering, color bleeding, and shrinking) before washing,” Boyd says.

Of course, not all materials were created equal to a hand wash: “Keep a look out for tricky viscose/rayon and polyamide fabrics, and never wash leather and suede unless the care tag specifically says to wash,” says Whiting. “Structured items (such as blazers) are also best dry cleaned, but you can spot-treat the inner underarm linings to keep the area fresh.”

Another way to extend the time between cleanings? Steam the garment and give it a little spritz of fabric freshener, says Boyd. Truly, the more you know.

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ReelBlend #74: Toy Story 4 Reviews And Non-Spoiler Spider-Man Talk With Jon Watts

Our last MCU movie of the year drops into theaters next week when Sony and Marvel Studios open the anticipated sequel Spider-Man: Far From Home. And fans around the world are incredibly excited to find out where their friendly neighborhood Spider-Man goes in the chapter after Avengers: Endgame. You know, where he had dusted, and then come back from the dead.

One man holds all of the secrets to Spider-Man: Far From Home. Jon Watts is back at the helm of this sequel, having directed Tom Holland in Spider-Man: Homecoming. And during the recent London press junket, Watts agreed to a lengthy sit down with the ReelBlend boys to dive into the details of this new movie. It was awesome

We broke the conversation into two segments. This one, above, is the NON-SPOILER section of the chat. You can listen to all of that above without having seen the movie. But SEE IT! Because in next week’s ReelBlend episode, we will have a deep-dive spoiler conversation with Jon Watts about all things Spider-Man: Far From Home, and you are going to want to listen to it.

Before we got to this week’s interview, Sean, Jake and Kevin break down the recent trailer for Mike Flanagan’s Doctor Sleep, the sequel that Stephen King wrote for The Shining. Have you seen it yet?

Kevin and Sean also caught up with Toy Story 4, and discuss whether it works or not, and where it falls in the ranking of the four total Toy Story movies.

The Blend game, this week, focused on the films of Danny Boyle. Part of this is tied to the fact that Boyle has a new movie, Yesterday, opening in theaters. But also, Danny Boyle is freaking amazing, and the more we are able to talk about his brilliant films, the better.

ReelBlend is a weekly podcast that we do on CinemaBlend. You can download the latest episode (and all of our past episodes) for FREE on our iTunes page! Visit. Subscribe. Like and comment. Review! Apple loves when you have star ratings and reviews, so if you listened, and you liked it (or even if you didn’t), let us know. We also are on Spotify. And Google Play. And basically everywhere that you download podcasts. So download us.

Meanwhile, follow the guys on Social Media! We have an official Twitter feed for the show, so follow @ReelBlend. In addition, follow the guys at @Sean_OConnell, @JakesTakesand @KevinMcCarthyTV.

Will Netflix Make Murder Mystery 2? The Case For A Sequel

Netflix Murder Mystery Jennifer Aniston red dress hands on hips Adam Sander tuxedo

I confess! I didn’t hate Netflix’s Murder Mystery. I liked it more than I expected to, anyway, since I’m not exactly an Adam Sandler fan. I do love Agatha Christie stories and whodunnit mysteries, though, just like Jennifer Aniston‘s character. I watched Murder Mystery after Netflix had already touted its own mysterious viewing figures, saying the movie had the biggest opening weekend ever for a Netflix Film.

Sure, most critics didn’t care for Murder Mystery, and several viewers felt the same. But I know I’m not the only one who didn’t mind spending an hour and a half watching this light summer stream, and many of us would return for a sequel.

Since Murder Mystery was apparently very popular (if Netflix’s figures were accurate) and the ending could be viewed as setting up a sequel, I can certainly see a case for Murder Mystery 2. Netflix could even make its own little Poirot-esque franchise out of Adam Sandler’s “detective” Nick Spitz. So here’s the case for a Murder Mystery sequel.

Netflix Murder Mystery end shot with Orient Express train

It’s Obvious Where Murder Mystery 2 Could Go Next

The ending of Murder Mystery found Adam Sander’s New York City police officer Nick Spitz and Jennifer Aniston’s hairdresser Audrey Spitz riding the Orient Express train. They got their tickets courtesy of Dany Boon’s Inspector Laurent Delacroix, who appreciated their assistance with (see: completely solving without him) the Monte Carlo murders. Murder on the Orient Express is one of Agatha Christie’s most famous novels, following detective Hercule Poirot.

So all Murder Mystery 2 would have to do is come up with another murder (or several) on board the train, and hopefully devise a different ending from both the book and the recent 2017 Kenneth Branagh movie, since most of us already know how that story ends. Both Nick and Audrey Spitz could continue to work together to solve cases, he as an officer with a much better chance of really becoming a detective now, and she with her background as an avid reader of murder mysteries.

Netflix Murder Mystery Inspector Laurent Delacroix blows perfect smoke ring circle

This Could Be The Start Of A Whole Series

When movies do well, we tend to hear about sequels. Sometimes a sequel is forced, and just about studios seeing dollar signs, but in this case Murder Mystery could potentially launch a whole series of movies following Nick Spitz, Audrey Spitz, and even Inspector Laurent Delacroix with his perfect smoke rings. Kenneth Branagh has been talking about starting a whole Agatha Christie Cinematic Universe — and I am all the way down for that — and it’s been shown that there’s plenty of room in the murder mystery market for multiple movies and shows.

Series from Father Brown to True Detective, Grantchester, Miss Fisher’s Murder Mysteries, Midsomer Murders, and many more have shown the popularity of this genre. Combine that with the mainstream popularity of Jennifer Aniston and Adam Sander and you have the makings of a light, fun, comedic franchise on your hands. It’s not going to be Citizen Kane, or even The Thin Man with Nick and Nora, but it could be fun.

Success tends to draw more famous people. Murder Mystery started as a project for Charlize Theron, and at one point names like Colin Firth and Emily Blunt got thrown around. They didn’t end up in the final movie, but with numbers like Netflix is touting, A-list celebs may want to stand beside Jennifer Aniston and Adam Sandler in the sequel, with more names following for future projects.

Netflix Murder Mystery Luke Evans Cavendish tuxedo

It Would Probably Get Another Big Audience

No one can verify Netflix’s mystery figures, but I don’t doubt that Murder Mystery had a big audience. I do doubt, however, that Murder Mystery would’ve made a ton of money in theaters. It belongs on Netflix, and so does a sequel.

According to reports, Murder Mystery was viewed by 30,869,863 accounts in its first 3 days. That would make it the biggest opening weekend ever for a Netflix Film. The figures included 3,374,914 accounts in the U.S. and Canada, and 17,494,949 worldwide. Netflix confirmed the figures, without ever backing them up with any hard data, but added that the streamer only counts views if members finished at least 70% of a film. So that many people (reportedly) finished 70% of the film in the first three days.

I’m not surprised, and I think Murder Mystery 2 would also be a big draw. Both Adam Sandler and Jennifer Aniston have major name recognition and attract their own fans, and a movie on Netflix doesn’t require you to do much of anything but press play — assuming Netflix doesn’t just start it for you automatically. Plus, the first movie was only 1 hour 37 minutes long, and a sequel could be similarly brief. Since it’s playing at home, or wherever you stream, you don’t have to sit through commercials and previews. It’s an easy, breezy watch. Perfect for another summer’s streaming.

If Netflix Is Already In The Adam Sandler Business, It Might As Well Be In The Murder Mystery Business

Netflix loves Adam Sandler. Apparently he does well for the streamer, so execs keep investing in that relationship. His movies — from The Ridiculous Six to Sandy Wexler — are never popular with critics, but they have to be doing well with viewers for Netflix to keep making more. Sandler became the first major movie star to premiere movies on a streaming service like this, and his Happy Madison Productions seems very happy at Netflix.

Netflix reportedly has more than 139 million subscribers worldwide, and counting, so Adam Sandler’s projects are reaching a huge audience. With Disney+ on the horizon, Netflix has to be careful to focus on projects that its viewers want to watch. Whether you liked Murder Mystery or not, a lot of people apparently watched at least 70% of it just in its first weekend; if even half of those viewers return for a sequel, that’s good news for Netflix.

Jennifer Aniston said Adam Sandler was the only reason she signed on for Murder Mystery, after working with him in the com-com Just Go With It. If Netflix wants more from Sandler, and Aniston is willing to return for more movies with Sandler, then I think a Murder Mystery sequel could be a good use of Sandler’s Netflix movie deal. It’s better than whatever else he’d be putting out!

If you’re curious to see the movie yourself, check out Murder Mystery now on Netflix.

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Cardi B Leads An Army Of Nude Dancers, Then Kills Them In Absolutely Wild ‘Press’ Video

Cardi B may not need any more press, but with a new video for “Press,” that’s exactly what she’s going to get. Cardi B is back with another daring video that’s equal parts Law and Order and The Silence of the Lambs, with Michael Jackson’s “Thriller” in there for good measure. The last one’s a stretch, but describing the video for “Press” will leave you with a loss for words. You’ll come away with a possible fear of Cardi B’s eyes and their malevolent crimson glare when she’s riled up. Someone add “Cardiphobia” to the dictionary, please.

In “Press,” Cardi B is a heightened version of herself. She’s embroiled in the midst of a court case where screaming, practically insane, fans swarm around the courthouse to get a glimpse at what’s happening. They expect her to fold under the intensity of the law’s examination but that’s not the case. Inside, she’s cool, calm, and collected while the array of judges grill her. She’s probably so calm because, at night time, she masquerades as the head of an army of naked zombies that have put together a synchronized dance routine sharp enough to make Omarion jealous. Something happens, possibly a snap decision that sends the rapper into a murderous frenzy, and a bunch of people die around her. Some prosecutors, some interrogators, basically all of her enemies. It ends with her in jail, still cool and calm. She pushes someone’s head under water and it wraps up with the implication that this new villain has just started a long reign of terror.

Cardi B, Bodak Voorhees, the star of Texas Chainsaw Massokurrr, is clearly up to something – perhaps a new album. This is her third new video since the rollout for her debut Invasion of Privacy dropped last year following “Money” and “Please Me” which features Bruno Mars. She recently took home the awards for Female Hip Hop Artist and Album Of The Year at the 2019 BET Awards.

Check out the monstrous Cardi B in “Press” up above.

Avengers: Endgame’s DVD And Digital Release Will Feature Another Scene With Tony Stark And His Father

Avengers: Endgame hasn’t finished its theatrical run, and is looking for one final box office boost by jumping back into theaters with new material this weekend. However, if you can’t make it back out to the cinema for one final look at the epic climax of the Marvel Cinematic Universe, you won’t have to wait too long to be able to watch the movie as many times as you want.

Today Marvel announced that Endgame will be released on Digital HD July 30, followed by a Blu-Ray release August 13, and it’s got a lot of bonus material, including six deleted scenes, and one that appears to dive deeper into the relationship between Tony Stark and his father.

The home release for Avengers: Endgame will include six deleted scenes. Most of them have vague titles that only hint at what they contain, like “bombs on board” or “Avengers take a knee.” However, one scene is called “Tony and Howard” and that one is pretty self explanatory.

It’s likely that there’s an additional scene between the characters of Tony and Howard Stark when Iron Man and Captain America time travel to the 1970s. If there is, it would make sense why it was cut, no additional scene was really needed, but since the movie (and largely the MCU in general) is a story about childrens’ relationship with their fathers, any scene that adds to that is worth seeing.

We’ve been told that the re-release of Avengers: Endgame that is hitting screens this weekend will include a look at one deleted scene, so it’s likely one of the six that will be included on the Blu-ray.

Other special features include featurettes dedicated to Stan Lee, Robert Downey Jr., Captain America, and Black Widow. They’ll also be a director’s commentary which is sure to be full of interesting information. And for those that love to laugh, a gag reel is also included.

Depending on how well the re-release of Avengers: Endgame goes, there’s a decent chance the movie could still be in theaters when the Digital version of the movie is released, if not the Blu-Ray as well. It shows just how big the movie has become. At this point we just don’t know when it will leave the big screen for good.

There is another 2018 date that’s important for fans of Endgame. December 11 has already been revealed as the date the movie will be released on the Disney+ streaming service. This may be the first big test of just how big Disney+ will become. How many people will want to own a copy of Endgame as soon as possible and pick up the Blu-ray? How many will wait and just spend $7 a month to simply be able to watch it whenever they want a few months later?

What to Expect From the Six Female Candidates Taking the Stage at the Democratic Debates

Two nights. 20 candidates. Six hopefuls who happen to be women. After months of anticipation, the Democratic debates are finally here—and are expected to be like nothing we’ve ever seen before. Taking place on June 26 and 27, from 9 p.m. to 11 p.m. EST, each night will feature 10 candidates selected at random to avoid putting all the top-tier Democrats on the same night.

First up? Tonight, Senator Elizabeth Warren (D-Mass.), who has pulled ahead in the polls in recent weeks, squares off against New York City Mayor Bill de Blasio, Congressman Tim Ryan (D-Ohio), former Secretary of Housing and Urban Development Julián Castro, Senator Cory Booker (D-N.J.), former Congressman Beto O’Rourke, Senator Amy Klobuchar (D-Minn.), Tulsi Gabbard (D-Hawaii), Governor Jay Inslee (D-Wash.), and former Congressman John Delaney. Then comes some of the heavier hitters. On Thursday, former Vice President Joe Biden, South Bend Mayor Pete Buttigieg, Senator Bernie Sanders (I-Vt.), Senator Kamala Harris (D-Calif.), Senator Kirsten Gillibrand (D-N.Y.), Andrew Yang, Marianne Williamson, John Hickenlooper, former governor of Colorado, Senator Michael Bennet (D-Colo.), and Congressman Eric Swalwell (D-Calif.) will all face off.

While the topics of the debate haven’t been announced, NBC has shared who will be asking the questions. There will be five moderators for the two nights, including Today co-anchor Savannah Guthrie, NBC Nightly News host Lester Holt, Meet the Press moderator Chuck Todd, MSNBC host Rachel Maddow and Noticias Telemundo host José Diaz-Balart.

The debates will be available to watch on NBC, MSNBC, and Telemundo and free to stream on NBCNews.com, MSNBC.com, the NBC News app, and all Telemundo digital platforms. But before you get your popcorn (and much-needed glass of wine) out to watch the debates, here’s everything you need to know about the female candidates’ strategies for the big night.

Senator Kamala Harris (D–Calif.)

When She’ll Appear: The California senator will take the stage during the second night of the debates.

What She’ll Talk About: Harris recently proposed a massive tax cut for middle-class families, known as Livable Incomes for Families Today. It’s the most robust piece of policy on her platform and would provide refundable tax credits to families, and allow them to receive their benefits on a monthly basis. Harris will definitely try to touch on it, as well as her support of “Medicare for All.”

How They’ll Attack Her: Harris hasn’t been able to shake her “tough on crime” past in her campaign so far. While serving as the first female attorney general of California, she supported some criminal justice stances that some consider conservative. For example, she enforced an anti-truancy program and fought to release fewer incarcerated people. She’s already had to defend her record since announcing her run, so if anybody criticizes Harris, this is most likely how they’ll go for the jugular.

Senator Elizabeth Warren (D–Mass.)

When She’ll Appear: Warren will take part in the first night of the debates. According to The Hill, many think Warren got the “short end of the stick” being assigned to the first night, as this prevents her from debating Biden and Sanders, her closest opponents in the polls who will both appear during night two.

What She’ll Talk About: “Warren Has a Plan for That” has become the tagline of her campaign, and that’s exactly what she’ll hit on—her policies. Some of her proposals include a new tax on Americans with a net worth of $50 million or more, and would also tax billionaires an additional 1 percent. The economy is Warren’s passion point, and she’s also likely to discuss her proposed Accountable Capitalism Act, which would redistribute trillions from American corporations’ to the middle class.

Billie’s New Campaign Is the First Razor Ad to Actually Show Pubic Hair

The film’s director and photographer, Ashley Armitage, who also directed Project Body Hair, echoes these feelings. “In our film we wanted to normalize pubic hair because it’s exactly that—normal,” she says. “Body hair grows on people of all genders and it doesn’t suddenly become ‘gross’ or ‘unhygienic’ when it is on a woman, trans woman, or non-binary individual. We wanted to show that body hair is a choice; shave it, wax it, grow it, or do a bit of both. All are valid.”

While the video could be gimmicky or even campy, because it’s done in such a female-focused way, it just feels honest. And as far as a razor brand not even showing a single razor in the ad might seem strange, that’s the point.

Ashley Armitage

“I think for us it’s always been about putting our audience ahead of our product,” says Gooley. “With Project Body Hair we showed women with body hair and without body hair. We actually had the razor in that one, because we were making this statement and calling out the shaving category. But we were also saying that’s a choice, and with this new video, it’s more of a celebration of that choice.”

Clearly, the strategy is working. Gooley says that after last year’s video, the brand received floods of support on social media. Most notably, the brand completely sold out of razors in the week following the video. This solidifies what the brand already knew, that women are craving authentic representation in advertising. One of these women is Lindsay Zae, a model in the campaign. She said while she currently feels most empowered when she has body hair, when she was younger she experienced internalized negativity about it. “Seeing a candid film from a razor brand about the beauty of body hair would’ve really liberated a 12-year-old me—the message excited me, and I wanted to be a part of it.”

Bella Cacciatore is the beauty associate at Glamour. Follow her on Instagram @bellacacciatore_.