You know you love this news, XOXO. Blake Lively is currently in the process of developing a scripted television series for Amazon that would revolve around the good, the bad, and the ugly of the modern fashion industry. Remind you of a certain fashionable CW drama, Upper East Siders?
The Hollywood Reporter reports that Lively will be closely working alongside with the streaming service for the untitled show. However, one (admittedly very cool) way that it will differ from Lively’s famed Gossip Girl turn is that this series will reportedly also have a strong “merchandising component” alongside it. (Translation: It’s possible that some of the outfits featured on the show can be highlighted and identified for purchase on Amazon’s website.) Amazon is being cagey about what exactly the “culturally relevant” show will entail, but Lively will reportedly only be producing, as opposed to starring.
“I told business affairs I’m going to do this. [Lively] is in Rome, asleep. She’ll wake up to it,” Amazon Studios chief Jennifer Salke explained when making the surprise announcement at this year’s Vanity Fair New Establishment Summit. “She’s a force of nature: ambitious, smart and talented.” Salke compared Lively to someone like Nicole Kidman, who has effortlessly transcended her “actor” title to an astute and in-demand producer.
Lively has been blossoming as a producer for over a year now, starting when she signed on to produce the film adaptation of Liane Moriarty’s The Husband’s Secret. (Moriarty wrote Big Little Lies, if you recall.)
As she explained to Glamour last year, getting more woman producers for projects catering to women is one way to help achieve parity in the entertainment industry. “Nobody’s going to fight for you as much as you fight for yourself,” she said. “That said, I know a lot of great men — directors, producers, studio heads — looking to tell stories about women, some because they’re drawn to those stories, some because they’re husbands or fathers and want to see the women in their life represented more accurately, and some just because they look at the numbers. They see, ‘Wonder Woman has replaced religion in America. We should probably invest in female summer movies.'”
Here’s hoping this Amazon project will help achieve that, but for television.