Longchamp Tote Bag Review: Why This Tote Has a Cult Following

Most of my favorite purchases have come from jumping on a hype bandwagon. I finally caved and bought Allbirds last year and—surprise!—they’re now my favorite shoes. I bought Outdoor Voices’ colorblocked 7/8 leggings after seeing so many stylish women wearing them around New York. I even own that one Amazon coat. Rarely is it that I find something on my own, oly to realize it’s already a cult favorite. But that’s exactly the case with my beloved Longchamp Le Pliage tote bag.

It was, first and foremost, a practical purchase. I had just started my freshman year of college, and I wanted to upgrade my JanSport backpack from high school for a more grown-up bag. I did a deep dive on tote bags, which lead me to the Le Pliage, a roomy nylon bag with leather straps and a single side pocket. It fit my books, my laptop, and my makeup case—good. The leather envelope closure, gold buttons, and logo zipper gave the otherwise plain bag the slightest touch of elegance, which was a plus. Here, I thought, was a bag that looked timeless, but was purely useful.

Even though I had done my research, I didn’t realize at the time the worldwide fan base Longchamp’s Le Pliage had. It was only once I started carrying it that I noticed it everywhere—on my college campus, on the bus, in foreign countries. It felt like I had entered a secret society, linking me to several thousand tote-carriers that were clued in to the magic of this incredibly plain bag.

Since it launched in the ’90s, Le Pliage has been one of Longchamp’s best-selling bags. In 2017, Business of Fashion reported that the brand sold 11 per minute. A representative for Longchamp confirmed to Glamour that it has sold over 30 million of Le Pliage totes to date.

Part of its popularity can be attributed to its celebrity fans. Kate Middleton has famously carried Longchamp’s tote since the early aughts. (She still carries them, as the Duchess of Cambridge.) It’s been spotted on “It” girls like Alexa Chung and Kendall Jenner. (The latter acts as the face of the brand.) Even Meghan Markle—long before she was linked to Prince Harry—has been photographed with it strung over her shoulder.

There’s more to its appeal than A-List sightings. Le Pliage is one of the more accessible bags sold by a designer brand available on the market. The small nylon totes start at $125; the large ones can go up to $190. It’s stocked in all of the major department stores (Nordstrom, Bloomingdale’s, Neiman Marcus) and on Amazon.(On all these sites, reviews number in the hundreds and are overwhelmingly positive. It’s fairly common to read raving customers report that they own two or three.)

Nordstrom

Longchamp Large Le Pliage Tote

Buy Now

“The Longchamp Le Pilage is an iconic bag that is timeless and appeals to all ages,” says Erica Russo, Bloomingdale’s Vice President and Fashion Director of Beauty and Accessories. “Our customer loves the bag for its functionality, vibrant colors, and chic styling.”

Visit Longchamp’s Instagram and you’ll see that widespread appeal in action. For teens and young adults, it’s among the affordable, yet high-quality bags that are a first designer purchase; for people far into their careers, its size makes it ideal for carting supplies to work or travel necessities on the road.

Akari Furukawa, a college student in Cambridge, Massachusetts, owns three Le Pliage bags, two medium and one large. “I needed a bag that would fit my 12 inch Macbook, book, and agenda, while being sophisticated enough to be carried in formal settings, as well as casual everyday use,” she says. “I saw this bag in a department store, and I thought it was absolutely perfect for what I need.”

The Best Hair Accessories for Every Hair Type

If there’s one thing you can always count on with trends, it’s that they’re rarely gone for good. What’s old somehow always finds a way to be new again. But unlike the more controversial trends of the moment (say, dad shoes or Tevas), the revival of kiddish hair accessories has been met with little resistance. Probably because they can easily transform your look, and they’re often more affordable than a new bag or hair color. Who can’t get behind that?

So, in case you need a few pointers to get started, we asked five women who exemplify hair goals to share their tricks for wearing accessories no matter your hair type. Some found ways to elevate the look, while others revel in the childish nature of it all. Regardless, they all had more than a few pieces they’re obsessing over right now. Read on for all their styling tips and which accessories they’re currently eyeing.

Festival Fashion: What to Wear to Coachella 2019

Once upon a time, festival fashion was all about the flower crowns and fringed vests. But now? You’ll spot just as many bike shorts and cowboy boots (though, not necessarily together) in the crowd at places like Coachella. That can make packing for a few days of outdoor concerts a tricky situation: When there’s not one obvious “festival outfit” to stick to, what are you even supposed to bring?

That’s why we turn to the celebrities that have been going to these festivals for years, to help guide our wardrobe planning.

“I don’t think festival has fashion—everyone has their unique take on what they think style at a festival should be,” Slick Woods tells Glamour at UGG‘s festival kick-off party during the first weekend of Coachella, celebrating the brand’s partnership with the contemporary art exhibition Desert X. The model says she doesn’t really ever change her style to align with a certain event. “I feel like that’s the thing about me that really can’t ever change—I dress like my Mother, that’s my thing.”

Actress Bria Vinaite doesn’t feel constrained by the notion of “festival fashion,” either. “I definitely think about picking something that I love rather than picking something solely for the festival,” she says. Her main tip? “Choose a fun and colorful outfit that’s comfortable enough to allow you and dance and make the most of the festival.”

“Festivals are incredible because you can go as hard as you want,” says actress Billie Lourd. “I can wear as much glitter [as I want], and wear these amazing boots with a monochrome denim outfit—and that’s cool. If I walked down Melrose in this, people would be like, ‘What is happening?’ You can be the most extreme version of yourself.”

Still, there a few items that are helpful to bring with you if you’re spending a few days out in the desert, for an event like Coachella. So we asked Woods, Vinaite, Lourd, and other festival experts (aka. celebrities) to share the one thing they always wear to the concerts. Check out their essentials, ahead.

Something “a little extra”

When it comes to deciding what to wear to a festival, model and actress Barbie Ferreira says you should “maintain your own personal style, but feel free to be a little extra.” Taking her own advice, she rocked a pair of statement tiger print shorts with fiery red satin tank top at Coachella this year—and looked incredible.

ASOS

ASOS DESIGN Curve Bias Cut Satin Slip Midi Skirt

Buy Now

A fanny pack

This is Vinaite’s #1 festival essential. “Wear one that you can strap to your body to keep all of your valuables safe,” she says.

Urban Outfitters

Patagonia Lightweight Travel Mini Belt Bag

Buy Now

ASOS

ASOS DESIGN Curve Fanny Pack

Buy Now

A pair of sunglasses

Coachella 2019 performer H.E.R. says that, for a festival in the California essentials, a pair of statement sunglasses are an absolute must. She always has them in her bag. (Plus, they look great onstage.)

Nordstrom

Quay Australia Firefly 52mm Round Sunglasses

Buy Now

Shopbop

Le Specs Body Bumpin Sunglasses

Buy Now

Mango

Mango Heart-Shape Sunglasses

Buy Now

A bandana

American Horror Story star Lourd has been going to Coachella for ten years now, which makes her a pro. The most important thing she’s learned to bring with her for a weekend in the desert? A bandana—to avoid the infamous “Coachella cough,” she says.

& Other Stories

& Other Stories Peony Print Scarf

Buy Now

Mango

Mango Denim Style Scarf

Buy Now

Urban Outfitters

UO Classic Bandana

Buy Now

A pair of overalls

Instead of planning her outfits ahead of time, Woods prefers to bring a bunch of her go-to pieces—like crop tops, jeans, and slide sandals—and mix and match them based on how she’s feeling each morning. There’s one item she always makes sure to bring to Coachella, though: a pair of classic overalls.

Nordstrom

Levi’s Denim Overalls

Buy Now

H&M

H&M Denim Bib Overall Dress

Buy Now

Wrangler

Wrangler Women’s Straight Leg Overall

Buy Now

Reese Witherspoon Loves That She’s ‘Earned’ Her Gray Hairs and Fine Lines

Reese Witherspoon has basically grown up in front of the world. She starred in her first film—the wonderful Man in the Moon—in 1991 when she was just 14 years old. Now at 43, she’s not only a successful actress, but an acclaimed producer who’s helping shepherd interesting stories about all different kinds of women through the Hollywood machine.

Even though she works in an industry that has long been focused on women’s looks—and struggled to know what to do with them as they get (gasp!) older—she’s not afraid of aging. In fact, she’s proud of the physical signs of getting older. “I have a point of view because I’ve been on this planet for 43 years, and I didn’t feel that same way when I was 25,” she says in a new interview with Allure. “I didn’t have the same things to say. I’m 43 and I’ve had a whole bunch of experiences, and I can speak with a thoughtfulness about the changes I’d like to see in the world, and…I just feel like I earned that gray hair and my fine lines. I like ’em. I so prefer 43 to 25.” As a fellow 43-year-old woman myself, I very much agree with everything Witherspoon says here.

But she also gets those grays touched up by her longtime colorist, Lorri Goddard, and that’s okay, too. “It takes three hours to have my highlights done, no joke. I go every seven or eight weeks,” she said. “I’m starting to get gray around the edges of my hairline. Lorri doesn’t like to call them grays, though. She says they’re ‘hyper-blondes.'”

Obviously, Witherspoon has looked fabulous at every age, but she does have some beauty regrets from the ’90s—including dark brown lipstick, which she wore to get her driver’s license at 16, and ultra-thin eyebrows. “In the ’90s, we plucked our brows really thin. I said ‘we’…at least I did. And it just looked awful. Thank god they grew back, but, I mean, who knows what they might look like now if I hadn’t plucked them into oblivion!”

The 10 Biggest Fashion Trends for 2019

You might still be strategizing your holiday party wardrobe, but it’s time to set our sights on 2019—and Pinterest has compiled a handy list of emerging search terms that could make for major trends in the new year.

The annual Pinterest 100 forecasts what people on the Internet (and on its platform) will likely be engaging with using search data and behavior. The report covers everything from travel and food to home decor and, yes, beauty and fashion. So before you start reviewing the spring 2019 runways to determine what trends you’ll be buying into, check out these 10 predictions from Pinterest—and shop our picks for each one.

After Wax Care – 10 Things You Should Never Do After a Bikini Wax

If you choose to get a bikini wax, by now you probably have an idea of what to expect during the process. Thank god we live in a time where we can swap waxing horror stories with our friends, so we all know what we’re getting ourselves into. But what about what happens after? While most of us know how to prep, no one really talks about how to ease any lingering pain or extend the life of your freshly-waxed bikini line. We went out to experts for the the best after wax care tips, and what not to do the first two days following your appointment.

1. Stay Out of the Sun

The first 48 hours after waxing, your already delicate skin down there is even more vulnerable. So while you may be dying to throw on your bikini the second you leave your wax, keep in mind that sensitive skin is more susceptible to UV rays. “This can lead to permanent sun damage and/or hyperpigmentation,” says esthetician Marta Grochowska of Haven Spa in NYC.

2. Avoid Swimming

This kind of goes hand in hand with the above, but it goes for indoor pools too—an especially large bodies of water (like an ocean, lake, or river) that could contain bacteria. “Avoid public water like swimming pools for a few days,” says dermatologist Kally Papantoniou, M.D., in New York City. If you don’t, you could have an increased risk of getting an infection, and no one wants that.

3. Be Careful Not to Over-Exfoliate

“Waxing removes the topmost layer of dead skin (along with the hair) so any kind of additional scrubbing can lead to skin damage,” says Grochowska. However, after the first few days, it’s important to remove dead skin cells with a light scrub or exfoliating serum to prevent ingrown hairs. (We love the Fur Silk Scrub).

4. Avoid the Sauna and Hot Yoga

“Steam opens your pores, which helps to push hair out,” warns Noemi Grupenmager, founder and CEO of Uni K Wax Center. Because it could cause premature stubble, “it might make you think the wax service wasn’t done correctly,” she says. Plus, bacteria likes warm, wet places, and you want to keep your fresh wax as clean as possible. For these reasons it’s worth it to take a break from hot yoga as well.

5. Wait a Little Before Getting a Spray Tan

“The chemicals may irritate your skin,” says Grochowska. Another reason to reschedule? “The color will look uneven between waxed and unwaxed areas.”

6. Be Selective With Your Skin Care

Stick with gentle, fragrance-free body products following for the first few days after your bikini wax. “Avoid any lotion, soap, or other toiletry items with artificial fragrance or color,” says Grochowska. “These ingredients are very irritating to freshly waxed skin.” Instead, wash up with something like Aveeno Skin Relief Fragrance-Free Body Wash, which is formulated specifically for irritated skin.

7. Take Showers Instead of Baths

“It’s better to take showers for the week after,” says Dr. Papantoniou. “Running water from the shower will be cleaner than sitting in bath water.” Why? See reason #2 again. It makes you more prone to infection.

8. Sorry, No Sexy Time

This one is a pretty standard rule most waxers will warn you about, but it’s easy to forget. Any kind of action down there—sex in particular—can lead to discomfort. “It can cause excessive chaffing from friction on extra-delicate skin,” says Grochowska. Consider turning the first two days into official cuddle time.

9. Opt for Loose Clothing

One thing to keep in mind both before you head into your appointment and after: Anything tight-fitting can rub raw spots and irritate, says Dr. Papantoniou. You’ll want to give your leggings a break for a few days and stick with maxi dresses, flowy pants, and breathable cotton fabrics.

After-Waxing Care: 10 Things You Should Never Do After a Bikini Wax

If you choose to get a bikini wax, by now you probably have an idea of what to expect during the process. Thank God we live in a time where we can swap waxing horror stories with our friends, so we all know what we’re getting ourselves into. But what about what happens after? While most of us know how to prep, no one really talks about how to ease any lingering pain or extend the life of your freshly waxed bikini line. We went out to experts for the the best after-waxing care tips, and what not to do the first two days following your appointment.

1. Stay Out of the Sun

The first 48 hours after waxing, your already delicate skin down there is even more vulnerable. So while you may be dying to throw on your bikini the second you leave the salon, keep in mind that sensitive skin is more susceptible to UV rays. “This can lead to permanent sun damage and/or hyperpigmentation,” says esthetician Marta Grochowska of Haven Spa in NYC.

2. Avoid Swimming

This kind of goes hand in hand with the above, but it goes for indoor pools too—and especially large bodies of water (like an ocean, lake, or river) that could contain bacteria. “Avoid public water like swimming pools for a few days,” says dermatologist Kally Papantoniou, M.D., in New York City. If you don’t, you could have an increased risk of getting an infection, and no one wants that.

3. Be Careful Not to Overexfoliate

“Waxing removes the topmost layer of dead skin, along with the hair, so any kind of additional scrubbing can lead to skin damage,” says Grochowska. However, after the first few days, it’s important to remove dead skin cells with a light scrub or exfoliating serum to prevent ingrown hairs. (We love the Fur Silk Scrub.)

4. Avoid the Sauna and Hot Yoga

“Steam opens your pores, which helps to push hair out,” warns Noemi Grupenmager, founder and CEO of Uni K Wax Center. Because it could cause premature stubble, “it might make you think the wax service wasn’t done correctly,” she says. Plus, bacteria thrive in warm, wet places, and you want to keep your fresh wax as clean as possible. For these reasons it’s worth it to take a break from hot yoga as well.

5. Wait a Little Before Getting a Spray Tan

“The chemicals may irritate your skin,” says Grochowska. Another reason to reschedule? “The color will look uneven between waxed and unwaxed areas.”

6. Be Selective With Your Skin Care

Stick with gentle, fragrance-free body products for the first few days after your bikini wax. “Avoid any lotion, soap, or other toiletry items with artificial fragrance or color,” says Grochowska. “These ingredients are very irritating to freshly waxed skin.” Instead, wash up with something like Aveeno Skin Relief Fragrance-Free Body Wash, which is formulated specifically for irritated skin.

7. Take Showers Instead of Baths

“It’s better to take showers for the week after,” says Dr. Papantoniou. “Running water from the shower will be cleaner than sitting in bath water.” Why? See reason #2 again; it makes you more prone to infection.

8. Sorry, No Sexy Time

This one is a pretty standard rule most waxers will warn you about, but it’s easy to forget. Any kind of action down there—sex in particular—can lead to discomfort. “It can cause excessive chaffing from friction on extra-delicate skin,” says Grochowska. Consider turning the first two days into official cuddle time.

9. Opt for Loose Clothing

One thing to keep in mind both before you head into your appointment and after: Anything tight-fitting can rub raw spots and irritate, says Dr. Papantoniou. You’ll want to give your leggings a break for a few days and stick with maxi dresses, flowy pants, and breathable cotton fabrics.

This Theory Suggests *Game of Thrones* Already Revealed How to Kill the Night King

One of the biggest mysteries on Game of Thrones right now is the Weirwood Tree symbol, that spiral pattern little Ned Umber was propped up on, which keeps appearing everywhere. No one really knows what it means—but according to a new fan theory from Reddit user yu/zyuko22, it might be the key to killing the Night King.

How, you ask? Well, it’s a little complicated. yu/zyuko22 starts their theory by pointing out how Beric Dondarrion put a flaming sword through a wight in the middle of the Weirwood Tree symbol during last week’s episode. From here, yu/zyuko22 makes several predictions and connections: that the Weirwood network is powered by a “Grand Weirwood Tree” located on The Gods Eye (more on that below), and that this specific tree is what sources the Night King’s strength. Following this logic, yu/zyuko22 posits that the key to killing the Night King is burning down this hypothetical “Grand Weirwood Tree” with a flaming sword—just as Beric mimicked in the episode.

yu/zyuko22 can explain this better than I can. Here’s their exact theory:

“At first thought, I figured they will need to burn the Weirwood Tree to which the Night King was bound as the Children of the Forest created him. But after looking through that scene in [season six, episode five], ‘The Door,’ I noticed in the background that one mountain shaped like an arrow head. This would place that location north of the wall and contradict the other symbol that has been known to, The Gods Eye.

The Gods Eye is a geographic area located slightly northwest of King’s Landing. It’s said The Gods Eye is of great importance as it relates to the Children of the Forest and the Weirwood Trees. I speculate that this mysterious plot of lake/island combo houses the source of power that fuels Weirwood network. What I envision is some kinda tree of life, one I’ve been referring to as the ‘Grand Weirwood.’ The Children of the Forest draw their power from the Weirwoods, and since the children created the Night King, it would infer the White Walkers are powered by the same source.

Connecting it all, I think the wight that Beric killed is a representation of the Night King’s power. The ‘Weirwood’ symbol it was centered on indicates the ‘Grand Weirwood,’ located on Gods Eye, is the main source of that power. In order to shut off the Night King, they will need to burn down the ;Grand Weirwood’ with a flaming sword. I’m guessing Jon will be the one who pulls it off, so Beric will eventually teach Jon how to get the fire sword.”

This theory comes with a few devastating drawbacks, though. yu/zyuko22 thinks because “the fire from Beric’s sword started traveling along the spiral outlets” in last week’s episode, that means all things receiving power from the “Grand Weirwood Tree”—if it exists—would die, as well. This includes, according to yu/zyuko22, Jon Snow and Beric. Here’s how they made that connection:

“I also think the Lord of Light is synonymous with the ‘Grand Weirwood,’ and uses these Weirwoods as a beacon to communicate with the physical world. In other words, I think even though these are two separately practiced religions, the god at the center of both is the same entity.

If true, then Jon and Beric would be vulnerable, as well. This is because the power keeping them from dying would then be cut off from the Lord of Light as the ‘Grand Weirwood’ is burned down.”

Jon Snow and Beric using a flaming sword to kill the Night King would be the ultimate battle of fire and ice. You can read more of yu/zyuko22’s Reddit theory here.

Here’s hoping we find out the answers sooner rather than later. Game of Thrones premieres Sundays at 9 P.M. ET on HBO.

Sophie Turner and Maisie Williams’ Greatest Friendship Moments

In the world of celebrity friendships, there’s one duo who rises above the rest: Sophie Turner and Maisie Williams. The actresses met on the set of Game of Thrones, where they play sisters Sansa and Arya, and they’re basically sisters off-screen too. You hear all the time about co-stars becoming chummy with one another, but what Turner and Williams have is more than that: It’s a real, deep-rooted friendship—the kind of bond Jennifer Aniston and Courteney Cox forged while working together on Friends.

The Internet can’t get enough of Williams and Turner’s obsession with each other, and I understand. It’s one of the only pure things we have left in this world. I mean, Game of Thrones is about to end. What else do we have to live for besides Turner and Williams tweeting cute things back and forth? This it it. It’s all we get.

So let’s relish in it, shall we? Here are Maisie Williams and Sophie Turner’s greatest friendship moments. We’re sure there will be plenty more to come.

When Turner revealed her and Williams’ self-care routine on the GoT set. “The past few seasons Maisie and I have sleepovers every night when we’re shooting,” Turner said at New York Comic-Con last year. “Or every night whenever both of us are in town. We just used to sit there and eat and watch stupid videos and smoke weed. I don’t know if my publicist will kill me for saying this. We’d get high and then we’d sit in the bath together and we’d rub makeup brushes on our faces. It’s fun.”

The time a photo agency accidentally called Williams “Maisie Turner.” She and Sophie made jokes about marrying each other, of course.

When Turner called Williams her “soulmate” on Instagram. No lies detected.

The fact Williams is going to be a bridesmaid in Turner’s wedding to Joe Jonas. “I already got it,” Williams told the Radio Times in January 2018, referring to the bridesmaid gig. “[The wedding] is very, very exciting. It’s kind of bizarre, though.” I cannot wait to see the Instagrams for that bachelorette party.

On that note: Williams’ super-sweet message to Turner about her engagement. “Congratulations to my beautiful girlfriend on her engagement 💍 This is just one of MANY life milestones we’ll share. Love you both,” she posted in October 2017.

When Williams put out a request in January 2017 for old photos of herself and Turner. This is literally me laughing at photos from high school with my best friend.

Their “Carpool Karaoke” segment. I still can’t get over them surprising fans at a GoT exhibit.

Turner fixing Williams’ dress at the 2017 Golden Globes. This is the glossy Hollywood version of your friend telling you there’s a stain on your shirt.

Their face-swap from 2016. Remember when face-swapping was a thing?

Williams’ tribute to Turner on her 21st birthday. The 2017 tweet featured an incredible throwback photo, of course.

Their matching Game of Thrones tattoos. They had the day they booked GoT inked on their arms.

All the cute names they call each other on Instagram. “Bae,” “soulmate,” “sister”—they’ve used all these words to describe each other. I’m not crying, you’re crying.

Their couple nickname. “Mophie.” They’ve hashtagged it several times.

When they wore matching costumes on Halloween 2016. They went as weed-happy girl scouts, a.k.a “hash brownies.” All other couples costumes are canceled.

And they low-key matched for Kit Harington’s wedding. I really hope this was coordinated.

It’s Finally Happening: Everlane Is Releasing a Sneaker

Whenever Everlane introduces a new shoe style, its fans—which include celebrities like Meghan Markle and Angelina Jolie—are ready. They’ll join waitlists that will already be thousands deep to score a pair of the brand’s minimal, ethically-made styles. So far, Everlane’s footwear selection has focused on those sophisticated, season-less silhouettes people don’t swap out every season—the loafer, the boot, the low block heel. One major shoe that went unrepresented, though? The sneaker.

“We’ve known all along that, in many ways, sneakers are the future of footwear,” Alison Melville, Everlane’s general manager of footwear and accessories, tells Glamour. “As apparel and culture [become more casual], footwear is going right along with it. It was less that we were resisting [adding a sneaker] and more that we wanted to take our time and do it right.”

A big concern for the Everlane team was, in a time when everyone has their version of an everyday sneaker, creating something that stood out in the market and could still live in a closet for years. “Striking a balance between those two things is a really big challenge,” she says. “That’s why it took us more than two years.”

The goal was to design something that “had broad appeal across gender, across ages, across all sorts of demographics, while also being recognizable and distinctive.” The result—which is being announced today, and released on April 25—is a unisex style called the Trainer. It’ll be available in seven different colors and retails for $98. Aesthetically, it reads like a cooler interpretation of the inescapable “dad sneaker” trend. And though there’s no explicit branding on it, there’s one Everlane hallmark woven into the design: a triangle quarter panel at the top of the shoe.

“We designed it with the recognition that it’s not an athletic shoe,” explains Melville. “Most people wear sneakers for nonathletic reasons, and we wanted to design a sneaker that had that truly versatile end use in mind. We want to produce timeless classics that are basic and that last you a long time, from both a quality and a trend perspective. They’re not splash-in-the-pan fashion items. What we’ve learned across [footwear]—whether it’s the Day Glove or the Day Heel or the Day Boot—is that when you can drill down to the essentialness of a product and deliver on it, you’ll find detailing that sets it apart.”

There was also the environmental impact to consider. As a company, Everlane is committed to reducing waste and to increase transparency in the fashion industry. (Last year, it pledged to remove all virgin plastic from its supply chain by 2021.) When it came time to build something that has as many components as a sneaker, the brand wanted to ensure everything from the sole to the laces was aligned with that mission—and also continue educating customers.

That’s why Everlane’s doing this launch a little differently: Instead of simply adding the Trainer to its existing footwear section, it’s creating a brand-new label, Tread by Everlane. “We wanted to make sure that the sneaker had its own brand platform where we could talk about message to reducing the burden of plastic,” says Melville. They’ll also continue talking about carbon offsetting, and reducing water usage. “Those conversations are quite nuanced, in terms of sustainability,” she adds. The new label will “make sure that we have the platform to tell the whole story.”

With Tread by Everlane, the brand is hoping to work toward creating “the world’s lowest-impact sneakers.” Melville is tight-lipped about what other styles might be coming, but assures that the team is “focused on the Trainer for the foreseeable future.”

Ahead, shop Everlane‘s long-anticipated foray into sneakers.