Anyone due for a basics overhaul knows that Everlane is the best place to start. The direct-to-consumer brand carries just about every wardrobe essential—the white T-shirt, the relaxed jean, the casual flat—all made with a commitment to ethical production and sustainable materials. With trend-proof pieces always in stock, Everlane sales are rare. But when they happen, they’re good.
Everlane’s best-known sale is its “Choose What You Pay” even. The brand will curate items it overstocked and offer them for a reduced price; shoppers have three options to choose from, ranging from 15 to 50 percent off, and pick how much they want to spend. Everlane has said that this model is all part of its mission to promote radically transparent shopping: “Part of it was this opportunity to explain to the customer what the markup meant, and then the opportunity to give the customer a choice,” CEO Michael Presyman explained to BuzzFeed. When you shop “Choose What You Pay,” you know you’re getting your money’s worth. More importantly, you’re getting pieces that will always have a home in your closet, for a great price.
We narrowed down the 15 Everlane items you should buy first at its “Choose What You Pay.” Shop them all, ahead.