Lifestyle

‘Nobody Likes Valentine’s Day Anymore.’ Retailers, Florists Cash In on ‘Galentine’s Day,’ a Ladies-Only Spin

What should you get your friend for Galentine’s Day? Everyone from Hallmark to Walmart suddenly has an idea.

Women across the country are embracing a ladies-only spin on Valentine’s called Galentine’s Day, a celebration of female friendship marked by brunches, pink drinks—and each other. “No boys allowed,” says 35-year-old project manager Amanda Nietzel, who is hosting a Galentine’s Day brunch Feb. 9 in Brooklyn, N.Y.

The…

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