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The Soft-Wave Bob Is Breezy, Boho and About to Be Everywhere

Sure, the shape of a bob is fundamental. A great cut can make or break your hair’s ability to look delicious on the daily. But the soft-wave bob? Well, it’s proof that considered styling can breathe new life into your strands, and make you fall back in love with it, even if you’re overdue a cut.

In fact, that’s one of the times a soft-wave bob works best. The unstructured shape, compliments outgrown strands, especially if you like a more laidback, undone look. But equally, the breezy styling can help loosen up ultra neat cuts, like a freshly chopped blunt bob, and give it a much more relaxed vibe. 

So what exactly is it? Simply put, the soft-wave bob is a looser, less structured wave that gives a slightly slept-in texture. It’s the hair equivalent of No Makeup Makeup – minimally styled, but still super natural looking. It’s exactly the right amount of relaxed.

And depending on your hair’s natural texture and your desired look, it can be achieved a few ways. For instance, naturally soft-wave textures can be encouraged with styling products (like salt sprays, texturizing sprays and curl creams) to emphasize the pretty shape further. For straight-ish, or sort of wavy textures, air drying hair that’s tucked behind ears, or twisted into little buns can create a gorgeous soft wave. Or for something a little more glam, heat tools can introduce loose waves, especially when they’re brushed out to look like second or third day hair.

Beach waves have headlined for years, but for summer 2022, this offers an even subtler cool-girl take that look more minimal, and less deliberate. 

Here’s nine of our favorite ways to wear the soft-wave bob.

The caramel soft-wave bob

Influencer, Estela Newbold paired soft-wave sections at the front of her hair with pretty caramel moneypiece highlights.

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Baby braid soft-wave bob

Digital creator, Steph Hui teamed naturally wavy hair with cute baby braids framing her face.

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